Have you set up a new campaign and are you curious if it is generating new leads and conversions? Being aware of this data can be very useful for your business. This allows you to measure, for example, how much you spend on ads per customer and whether your ads are profitable as a result. Large amounts of conversions are difficult to track yourself. Therefore, it is advisable to have this tracked automatically through Google Ads and Facebook ads.
What Google Ads and Facebook ads just can't do is see when a customer purchases something or just comes to look around your website. Unless you come up with something clever on this. What we find the easiest and most effective way is to measure conversions through a thank you page.
One of the most accessible ways to measure your conversions is through a thank you page. In fact, this page can only be accessed when a visitor makes a purchase or submission. Thus, the number of views of this page equals the number of conversions. In the roadmap, we explain exactly how to create a thank you page and link it to your campaign.
What are conversions
Purchases and sign-ups made by a customer at your store are also called conversions. As long as your business is small you can track this yourself. But once your business starts to grow and achieve larger amounts of conversions, it becomes difficult and time-consuming to track this yourself.
Therefore, it is convenient to have this nicely measured by someone else. The easiest way is to have it measured by the party you want to run your ads with. They know how much you spend on ads and link this directly to the number of conversions. So they can directly calculate what you spend on average on ads per customer. and you get a good overview of what works and what does not work when it comes to ads. In this article I will explain how you can automatically track your conversions through Google Ads and Facebook Advertising.
How to create a thank you page
A thank you page is a page on your website where visitors land once they have made a purchase or signed up. You can keep this page simple. For example, only "thank you for your time" needs to appear on it. The page does not have to mean anything to the customer, but its function is to track the number of conversions made.
A thank you page with no purpose for the customer is fine, but it's even better if it also benefits the customer. For example, when visitors schedule an appointment, you can give them the option to add the date directly to their Google calendar on the thank you page. This is also a good place to display your social media page, so customers who just bought something from you can follow you directly on Instagram or Facebook, for example.
You create a thank you page by creating a new page. It doesn't matter which website building program you use. So this can be WordPress, Shopify, Squarespace, Webflow or any other website building program. You can also ask your web administrator to create a new page for you.
Format the page in your own branding and carefully consider whether you still want to use a CTA (Call To Action) to keep users on your thank you page longer.
Once the page is created, completed and formatted you link it to your web shop or contact form. Each platform has a setting for this. This is often called "redirect".
Can't figure it out? Then contact your website administrator.
What is Google Ads
Google Ads is Google's display network that you can advertise on to get to the top of Google Search. By paying Google, they place you at the very top of the pages. This way you can get a lot of new visitors in a quick way.
Measuring your conversions in Google will show you in the Google Ads dashboard how much you spend on average on a click and what you spend on average on a conversion. This way you can easily see which ad is making you a lot of money.
Setting up a Google Ads Campaign
Wondering how to set up a campaign that works well? Read our blog on setting up and maintaining a conversion-focused Google Ads campaign.
Google Ads campaign setup and maintenance
What is Google Tag Manager
Google Tag Manager is a tool for putting data into your website that allows you to measure goals, conversions and which pages visitors have been on. So Google Tag Manager is not a tool where you can see the measurements, but purely a tool to read this data and send it to a tool of your choice.
So Google tag manager is very important and you almost always need it when it comes to taking measurements and/or passing data to a marketing tool.
How does Google Tag Manager work?
Google tag manager acts as an "intermediary." It sees when certain things happen on your website. For example, a customer clicks a certain button or lands on a certain page such as the thank you page. Then Google Tag Manager sends this data to the marketing tool of your choice, such as Google Ads or Facebook ads.
To help you properly understand how to use Google Tag Manager, I explain below how to set a view of your thank you page as an event and how to pass this data to a marketing tool.
- Create a Google tag Manager account
- After this, click on "Variables" in the left menu.
- Click everything in here. This is all you can measure.
- After this, click on "Triggers".
- Create a new trigger.
- For triggers, click on: Left only.
- After this, click on: Some click on links and enter the domain of your thank you page.
- Name and save the Tag.
- Now in the left menu, go to Triggers.
Here you can specify where you want to send the information, and fill in the marketing tool of your choice.
Here's how Google Tag Manager works and how to use it to share information with various marketing tools.
How to install conversions in Google Ads
- You start by creating an account for Google Ads.
- Once this is successful, press the button in the upper right corner of your dashboard.
- Next, under the "METING" heading, click on conversions.
- Click the + icon to create a new conversion.
- After this, click on "website."
- Under "Category," enter the type of conversion.
- Give your conversion a name so it can be remembered.
- After this, enter the value of the conversion.
- Set it to the same value for each conversion and specify a value.
- Set the number to "one" if it is a registration or submission and to "all" if it is a webshop purchase.
- After this, click on "MAKE AND CONTINUE."
- Click on: Install the tag itself.
- Below are videos for how to do this:
- Note! You need to add a piece of code to the general header and a piece of code on the thank you page you created in the first step.
- Once this is accomplished, it is a matter of waiting.
- You can speed up the indexing of your conversion by opening the page on another computer.
- Your conversions are now measured by Google!
Facebook Advertising conversion API setup
The video below clearly explains what to do and what to watch out for when setting up the Facebook conversion API. By having Facebook measure your conversions, you can search for people who fit your target audience and are interested in your product or service. This way, advertisements can be targeted to people that your product or service fits and are more likely to be effective.
If you have set up your conversions to be measured you can leave the work to Facebook. Facebook can now measure how many conversions are made on your website and what your average conversion amount is.
Other ways to get more conversions
Is running ads not for you right now and is it costing you more than it brings in? Then you can also become more findable on Google via writing blogs. Want to know more about this? Then read the blog Tips for writing a successful blog.
Still have questions about this blog or need help because you can't figure it out? Feel free to contact us at Site4Work.co.uk or ask your question in the comments.
Our specialists will be happy to help you!